iPourIt Releases 2019 Annual Top Beers and Wines Report
iPourIt, the nation’s market leader in self-pour beverage dispense technology, collects valuable data for operators through thoughtfully developed software and has released its annual report of the top beers and wines poured.
Lake Forest, Calif. (October 11, 2019) – The self-pour beverage dispense technology company iPourIt has released its Annual Top Beers and Wines Report for 2019, compiled from more than 57.7 million ounces of product poured across 180 iPourIt operator locations. Since 2012, iPourIt systems have poured more than 155 million ounces, 94% of which has been beer.
Darren Nicholson, Vice President of iPourIt, says, “Self-serve is no longer just a novel way to pour alcoholic beverages, but with data analytics that only iPourIt offers and the increase in different concept types, iPourIt self-serve technology is a qualified and valuable business proposition. iPourIt also has a consultative approach to help operators start a business on strong footing. This approach, along with demographic and pour analytics, is used to create both a beer wall strategy and a marketing strategy.”
As part of iPourIt’s innovative technology and features, the system captures key data including products poured, ounces poured, and patron demographics. iPourIt’s report of the top beers and wines poured through its self-serve beverage dispense system between September 2018 and August 2019 provides key insights for operators and brewers. One notable insight shows that operators who choose not to offer national domestic brands on tap often benefit from offering a craft house brand. Several operators using iPourIt technology pour beer brewed and branded specifically for their concepts, including Hoppin’ with Prosecco, Pinhouse with Bubbly, and AleWorx with Cali Common.
2019 Self-Pour Beer and Wine Data Highlights
Repeating the trend from the previous year, the two beers topping the list are Anheuser-Busch InBev’s Bud Light and MillerCoors’ Coors Light. However, within a highly saturated craft beer market, Bud Light and Coors Light together account for only 1.8% of total products poured through the self-serve system.
Over the twelve-month period, iPourIt’s self-serve draft systems poured more than 57.7 million ounces of beer, equivalent to approximately 27,700 barrels. During the same timeframe, iPourIt systems poured more than 96,300 bottles of wine.
iPourIt technology allows patrons to pour as little or as much as they want, giving them the opportunity to sample a wide variety of beverages at an affordable price. The average female patron pours 18.84 ounces per visit, spending an average of $10.92, with Bud Light, Coors Light, and Ace Pineapple Cider ranking as the top selections. Male patrons pour an average of 25.27 ounces per visit, spending an average of $12.83, with Coors Light, Bud Light, and Modelo Especial as the top products.
Craft beers are often sampled across multiple styles, and iPourIt’s self-pour technology aligns with this behavior. The system gives guests who may not typically drink craft beer the opportunity to explore beers from different breweries without committing to a full pour.
In addition to higher keg yields, concept differentiation, operational efficiencies, and SMARTS inventory management, iPourIt operators benefit from patented check-in technology, demographic data collection, and advanced analytics. These insights enable operators to make smarter decisions about what to offer, to whom, when, and at what price—helping them compete more effectively in a highly competitive market.
To view iPourIt’s 2019 Annual Top Beers and Wines Report, visit https://ipouritinc.com/2019-annual-report-of-top-beers-and-wines/.
About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-pour beverage dispense technology, with more than 180 locations installed and operating, over 155 million ounces poured, and more than 4,600 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer and wine experience that promotes consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs while enhancing customer satisfaction. Learn more at https://ipouritinc.com
