iPourIt, the nation’s market leader in self-pour beverage dispense technology, collects valuable data for operators through thoughtfully developed software and has released its annual report of the top beers and wines poured.
Lake Forest, Calif. (October 11, 2019) – The self-pour beverage dispense technology company iPourIt has released its Annual Top Beers and Wines report for 2019 from over 57.7 million ounces of product and 180 iPourIt operator locations. Since 2012, iPourIt has poured over 155 million ounces, that of which consists of 94% beer.
Darren Nicholson, Vice President of iPourIt, says, “Self-serve is no longer just a novel way to pour alcoholic beverages, but with data analytics that only iPourIt offers and the increase in different concept types, iPourIt self-serve technology is a qualified and valuable business proposition. iPourIt also has a consultative approach to help operators start a business on strong footing. This approach along with demographic and pour analytics is used to create a beer wall strategy as well as a marketing strategy.”
As part of iPourIt’s innovative technology and features, they capture key data, including products poured, ounces poured, and patron demographics. iPourIt’s report of the top beers and wines poured through its self-serve beverage dispense between September 2018 and August 2019, provides key insights for operators and brewers. One being that operators that choose not to have national domestic brands on tap, benefit from offering a craft house brand. For instance, several operators who utilize the iPourIt technology pour beer that is brewed and branded specifically for them, such as Hoppin’ with Prosecco, Pinhouse with Bubbly, and AleWorx with Cali Common.
Repeating the trend from the previous year, the two beers that top the list are Anheuser-Busch InBev’s Bud Light and MillerCoors’ Coors Light. However, with a highly saturated craft beer market, Bud Light and Coors Light only account for 1.8% of products poured through the self-serve system. Over the twelve-month period, iPourIt’s self-serve draft system poured over 57.7 million ounces of beer or 27,700 barrels. Looking at wine, iPourIt’s system poured over 96,300 bottles.
iPourIt technology allows patrons to pour as little or as much as they want, giving them the ability to try a wide selection of beers at an affordable price. The average female patron pours 18.84 ounces per visit, spending an average of %10.92, with the top three products being Bud Light, Coors Light, and Ace Pineapple Cider. Male patrons poured an average of 25.27 ounces per visit, spending an average of $12.83 with the top three products being Coors Light, Bud Light, and Modelo Especial.
Craft beers are known for being tasted with more selection, and the iPourIt self-serve technology caters to the average patron’s behavior. This technology gives people who might not normally drink craft beer the opportunity to try different beers from different breweries. Not only do operators who employ iPourIt benefit from higher keg yield, concept differentiation in a highly competitive market, operational efficiencies and SMARTS inventory and management, but with the patented check-in and demographic collection and the data analytics included in this report, operators are making even more intelligent decisions about what to offer, to whom, when and at what price, to effectively compete in highly competitive market.
To find iPourIt’s 2019 Annual Top Beer and Wines Report, go to https://ipouritinc.com/2019-annual-report-of-top-beers-and-wines/.
About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 180 locations installed and operating, over 155 million ounces poured, and more than 4,600 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://ipouritinc.com.