iPourIt Reaches 500 Million Ounces Poured Across Self-Pour Network
Milestone pour recorded at RJ’s Indoor Golf & Bar in Sioux Center, Iowa
Lake Forest, CA — iPourIt, a leading provider of self-pour beverage technology, has officially surpassed 500 million ounces poured across its nationwide network of hospitality venues. The milestone pour was recorded at RJ’s Indoor Golf & Bar in Sioux Center, Iowa, a destination venue that combines indoor golf simulators, a lounge, dining, and a self-pour tap wall.
The achievement reflects the rapid growth of self-pour beverage technology across the hospitality industry. Since installing its first system, iPourIt has helped venues serve hundreds of millions of drinks while improving operational efficiency, reducing beverage waste, and creating interactive guest experiences.
“Reaching 500 million ounces poured is an incredible milestone for our entire community,” said Flinn Flexer, CEO of iPourIt. “Every ounce represents a real guest experience happening in real venues across the country. We’re grateful to the operators who trusted this technology and helped prove self-pour at scale.”
Milestone Location: RJ’s Indoor Golf & Bar
The 500 millionth ounce was poured at RJ’s Indoor Golf & Bar, a local gathering place designed to bring people together through golf, food, drinks, and social experiences. The self-pour tap wall at RJ’s Indoor Golf & Bar was installed by GS Draft, a leading provider of commercial draft beverage system design and installation, ensuring optimal beverage quality and performance for the venue.
Located in Sioux Center, RJ’s features indoor golf simulators, mini putting courses, a coffee shop, lounge seating, event spaces, and a self-pour tap wall that allows guests to explore a wide range of beverages.
“Our goal was to create a fun, social environment where people could relax, play, and connect,” said Sharon Ammons-Feikema, Owner of RJ’s Indoor Golf & Bar.
“We chose a self-pour beverage system because we wanted guests to explore different drinks at their own pace. iPourIt’s technology makes it easy for customers to sample a variety of beverages while allowing us to manage pours accurately and rotate our offerings.”
Guests at RJ’s have embraced the interactive experience.
“A lot of people think the self-pour system is a fun and unique way to get their drinks,” Ammons-Feikema added. “They enjoy controlling their pours and sampling different options without committing to a full drink.”
Technology Driving the Self-Pour Movement
iPourIt’s self-pour technology allows guests to pour beverages directly from tap walls using RFID cards or wristbands while the system automatically tracks pours in real time. Operators benefit from:
- Reduced labor strain
- Accurate pour tracking
- Lower beverage waste
- Increased beverage revenue
- Faster guest service
The system also enables venues to offer a wide range of beverages—from craft beer and wine to cocktails, kombucha, cold brew coffee, and more—giving guests the freedom to explore new drinks while operators maintain precise inventory control.
A Growing National Network
Since its first installation, iPourIt systems have been deployed in hundreds of venues across the United States, including restaurants, breweries, entertainment venues, food halls, golf facilities, and sports bars.
The 500 million ounce milestone represents millions of guest interactions, countless pours, and years of operational data proving the effectiveness of the self-pour model.
About iPourIt
Founded in 2012, iPourIt is a leading provider of automated self-pour beverage systems for the hospitality industry. The company’s technology enables venues to offer self-serve beverage walls that track every ounce poured while giving guests a unique and interactive experience.
iPourIt systems are used nationwide in restaurants, entertainment venues, breweries, food halls, and hospitality concepts seeking to modernize beverage service and improve operational efficiency.
For more information, visit:
www.ipourit.com
A Community Gathering Place
Backyard Brew has quickly become a go-to hangout for Sheldon-area residents. Families stop in after work, friends meet up for pizza and flights, and curious first-timers frequently arrive ready to see what “self-pour” is all about.
The self-pour system also helps the small team stay efficient. Guests can pour what they want, when they want — allowing staff to focus on hospitality, food, and conversation.
