Who We Are

About Us

iPourIt, Inc. is North America’s leading provider of self-serve beverage dispense technology for beer, wine, cocktails, and non-alcoholic beverages. With more than 6,700 taps installed across over 270 locations, iPourIt empowers operators to streamline beverage service, improve efficiency, enhance the guest experience, and unlock valuable consumption data at scale.

Founded in 2012 and headquartered in Lake Forest, California, the company develops an integrated suite of self-pour tap walls, kiosks, and cloud-based analytics solutions designed specifically for the hospitality and entertainment industries.

History

Founding (2012–2015)

iPourIt was founded with a mission to revolutionize the way beverages are served and consumed. Recognizing the inefficiencies and limitations of traditional bar service, the founders developed one of the earliest commercially viable self-pour systems for regulated alcoholic beverages in North America.

Growth and Adoption (2016–2020)

During this period, iPourIt expanded nationwide as entertainment venues, restaurants, breweries, and innovative hospitality concepts adopted self-pour systems to improve labor efficiency and guest engagement. The release of enhanced RFID systems, improved flow-meter technology, and an expanded analytics platform cemented iPourIt’s position as the market leader.

Innovation Era (2020–Present)

iPourIt continues to evolve its product ecosystem, introducing new kiosk ordering solutions, real-time compliance controls, and data-driven insights. The platform now supports diverse verticals including hotels, casinos, family entertainment centers, food halls, and multi-tap taprooms.

Technology

iPourIt’s platform integrates hardware, software, and compliance features to provide a seamless beverage experience.

Hardware

Self-pour tap wall systems
RFID-enabled wristbands/cards
Precision flow-meter technology
Modular installation options for venues of all sizes

Software & Analytics

Cloud-based operator dashboard
Real-time sales and pour data
Multi-location reporting
POS and loyalty integrations
Inventory and waste control tracking

Compliance & Safety

Age and ID verification workflows
Automated pour limits
Consumption tracking
Built-in regulatory safeguards

Together, these components create a controlled, safe, and highly efficient self-serve environment while delivering granular insights on guest preferences and operational performance.

Products & Solutions

Self-Pour Tap Walls

The flagship offering provides guests with full control over beverage selection and portion size while reducing labor dependency and increasing beverage sales.

Kiosk Ordering Systems

iPourIt’s digital kiosks streamline ordering for food and beverage items, integrate with POS, and extend the self-serve experience.

Operator Tools

Multi-location management
Sales analytics
Staff and access control
Maintenance monitoring

Support Services

Professional installation
Staff onboarding and training
Ongoing system maintenance
24/7 customer support

Market & Customers

iPourIt serves a broad range of operators across North America, including:

Bars and restaurants
Food halls and entertainment centers
Stadiums and arenas
Breweries and taprooms
Hospitality and lodging
Casinos and gaming venues

Operators rely on iPourIt to increase profitability, reduce waste, improve throughput, and deliver a differentiated guest experience.

Mission & Values

iPourIt’s mission is to empower operators with technology that optimizes beverage service, enhances guest satisfaction, and improves profitability. The company emphasizes:

Innovation: continual advancement of beverage technology
Experience: creating seamless, enjoyable guest journeys
Efficiency: enabling businesses to operate smarter with real-time data
Responsibility: facilitating safe and compliant consumption

Leadership

iPourIt’s leadership team includes seasoned professionals across engineering, product development, operations, and customer success. With extensive backgrounds in hospitality tech, they guide the company’s strategic direction and uphold its commitment to quality and innovation.

Awards & Recognition

iPourIt has been recognized throughout the industry for its influence on hospitality innovation, advancements in self-serve systems, and contributions to operational efficiency and guest engagement.

Join Us

iPourIt invites operators, partners, and innovators to join the movement transforming beverage service across North America. Experience firsthand how self-pour technology elevates profits, reduces waste, and enhances every guest interaction.

Find out why our customers choose iPourIt and how we compare.

Quick Facts

Company Name: iPourIt, Inc.
Founded: 2012
Headquarters: Lake Forest, California, U.S.
Industry: Beverage Technology / Hospitality Technology
Installations: 8,800+ self-serve taps
Markets Served: United States & Canada
Primary Products: Tap wall systems, kiosk ordering systems, operator dashboards, analytics
Focus Areas: Self-pour beverage technology, data-driven operations, compliance tools

Join us on our journey to transform the beverage service industry. Experience the iPourIt difference today.