Now open in El Paso, TX, Burger Bros features a 20-tap self-pour system powered by iPourIt technology
EL PASO, TX (May 18, 2021) – Burger Bros, a new restaurant that specializes in burgers and hot dogs, is now open in El Paso, TX. Located on the busy corner of Viscount Blvd and Acer Ave, Burger Bros features self serving beer taps with a rotating selection of draft beer, wine, cider, and seltzer.
Guests can skip the wait for a drink and pour on their own using an RFID wristband to activate the taps and track their tab. Both local and imported options are available for self-pour, with regulars like Bud Light and Stella Artois, as well as craft options like Dead Beach Brewery’s Heartbreaker kettle sour.
The menu includes classic American-style burgers, chicken sandwiches, and chili dogs, prepared with fresh, high-quality ingredients. Leading the line-up is the Papa’s Deluxe burger with two beef patties, house “BB Sauce,” American cheese, bacon, jalapeños, and avocado, plus the typical toppings.
With a background working in restaurants and finance, owner Enrique Garcia was inspired to create a fast food concept with a unique twist. He shared, “I’ve always been into technology and self-pour is paving the way for beverage service. The interactive tap displays really draw people in and guests get excited to explore the brewery artwork and tasting notes.”
After opening during the pandemic late last year, Burger Bros has been dedicated to protecting the health and safety of guests and staff. Self-serve technology makes it easier by reducing touch points and limiting interactions, creating a safer environment for on-premise consumption.
“The iPourIt system helps us keep everyone safe. We can maintain proper distancing and any guests who wish to have a self-contained experience can do so and feel comfortable,” said Garcia.
iPourIt self-serve systems offer operators a way to differentiate their business while boosting alcohol revenue, reducing labor needs, and enhancing customer experience. The latest GEN 4 platform is loaded with tools and features that are perfect for casual dining, like super quick check-in speeds, automated pricing specials, and real-time inventory management.
Burger Bros is located at 9300 Viscount Blvd, El Paso, TX 79925 and regular hours are 10 a.m. to 12 a.m. Monday through Sunday.
About Burger Bros
Burger Bros is a new family-driven fast-casual restaurant in El Paso, TX, specializing in burgers, chicken sandwiches, and hot dogs, all prepared with fresh, top-quality ingredients. With state-of-the-art iPourIt self-serve technology, guests can enjoy the freedom to explore and pour their own draft beers, wines, and more. The team is focused on providing a clean and safe environment, exceptional service, and a reasonably-priced menu. Visit burgerbrosbb.com for more information.
About iPourIt, Inc.
iPourIt, Inc. is America’s leader in self-serve beverage dispense technology with over 7,300 taps installed, 215 million ounces poured, and 260 locations in operation. The team of self-pour experts partners with operators and entrepreneurs to create fun and interactive experiences in restaurants, venues, taprooms, and beyond. iPourIt technology is proven to increase alcohol revenue, simplify labor needs, and enhance customer satisfaction. Visit ipouritinc.com for more information.
