iPourIt x Oakwell
Case Study: WHERE BEER MEETS RELAXATION
Damien and Jessica, a husband-and-wife entrepreneurial team, envisioned a place that redefined wellness by blending indulgence with relaxation. Their beer spa brings together self-pour technology and luxurious spa services, offering an experience unlike any other. Guests can enjoy a state-of-the-art taproom featuring local beers, wine, and seltzers, alongside private spa rooms equipped with saunas, baths, and massage chairs. By partnering with local breweries in Colorado, they’ve created a self-pour tap wall that appeals to a wide range of guests. The unique combination of self-serve beverages and wellness has quickly gained popularity, and they are expanding with a second location in South Denver
Highlights
- Self-pour beverage system integrated into a modern restaurant setting, complementing Oakwell’s upscale yet approachable dining experience.
- Pay-by-the-ounce self-pour model gives guests control over their pours while reducing wait times.
- Streamlined bar operations, allowing staff to focus more on food service and guest engagement.
- Wide variety of beverages on tap, supporting both casual diners and craft-focused guests.
- Improved guest flow, especially during busy meal periods and peak hours.
- Reduced reliance on bartenders, helping control labor costs without sacrificing service quality.
- Self-pour system enhances differentiation, giving Oakwell a unique feature within its local market.
iPourIt Self-Pour Tap Wall Technology
THE POWER OF SELF-POUR: ELEVATING GUEST EXPERIENCES
Damien and Jessica, a husband-and-wife entrepreneurial team, envisioned a place that redefined wellness by blending indulgence with relaxation. Their beer spa brings together self-pour technology and luxurious spa services, offering an experience unlike any other. Guests can enjoy a state-of-the-art taproom featuring local beers, wine, and seltzers, alongside private spa rooms equipped with saunas, baths, and massage chairs. By partnering with local breweries in Colorado, they’ve created a self-pour tap wall that appeals to a wide range of guests. The unique combination of self-serve beverages and wellness has quickly gained popularity, and they are expanding with a second location in South Denver
"We didn’t want to be in the bar business. Our focus has always been on wellness and delivering an unforgettable spa experience. By leveraging iPourIt’s technology, we can offer our guests something fun and interactive without compromising what we do best. Their system just works—it’s reliable, easy to use, and backed by great support. That’s exactly what we needed to make self-pour a success for us."
OVERCOMING CHALLENGES WITH A RELIABLE PARTNER
Starting a new concept comes with its share of challenges, and iPourIt’s support was instrumental in making this a smooth experience. During the setup process, iPourIt provided consistent guidance and reliable technology, even amid the disruptions of the pandemic. Damien and Jessica appreciated working with a partner who focused on their success without a hard-sell approach. iPourIt’s stable, user-friendly system and ongoing support enabled the spa to integrate self-pour seamlessly into their operations. This partnership has continued to provide value as they prepare to launch their second location.
CHEERS TO EFFICIENCY: OPERATIONAL AND GUEST IMPACT
The self-pour tap wall has enhanced the spa’s operations and guest satisfaction. Guests enjoy 2-3 drinks per visit, with their sour beer, IPAs, and ciders ranking as favorites. This feature has also reduced waste and improved keg yield, streamlining the beverage service and allowing the team to concentrate on their spa offerings. By maintaining their focus on wellness while incorporating a self-serve taproom, the spa has successfully introduced a unique approach to relaxation. Self-pour technology has proven to be the perfect complement, adding a fun and interactive layer to their concept without distracting from their primary mission.
LOOKING AHEAD: FUTURE OPPORTUNITIES WITH SELF-POUR
With their second location set to open in South Denver, Oakwell Beer Spa is continuing to focus on providing guests with a distinctive and memorable experience. Self-pour technology will remain a key element of their offerings, helping them balance efficiency with guest satisfaction. By choosing to stay true to their wellness mission and leveraging the flexibility of iPourIt’s system, they demonstrate how self-pour can seamlessly integrate into a variety of business models without overshadowing the core experience.
Key Takeaways:
- Self-Pour Enhances Core Offerings: Incorporating self-pour technology allows businesses to add interactive elements without shifting focus away from their primary mission.
- Reliable Support Simplifies Operations: iPourIt’s stability and guidance enable operators to integrate self-pour systems with confidence and efficiency.
- Balanced Experiences Drive Success: Oakwell Beer Spa shows how self-pour technology can complement rather than compete with unique business concepts, creating memorable guest experiences.
Citations:
- Oakwell Beer Spa. “Oakwell Beer Spa Opens Second Location Featuring iPourIt Self-Pour Technology.” iPourIt, Inc. News, April 17, 2025, reporting on Oakwell’s expansion and self-pour tap wall at its Highlands Ranch location. https://ipouritinc.com/oakwell-beer-spa-opens-second-location-featuring-ipourit-self-pour-technology/
- Spa Business. “Oakwell Beer Spa launches nationwide franchising in the US, blending beer culture with wellness.” Spa Business, Dec. 22, 2025. https://www.spabusiness.com/wellness-news/Oakwell-Beer-Spa-launches-nationwide-franchising-in-the-US-blending-beer-culture-with-wellness/361888
- Gwinnett Chamber of Commerce. Coverage like that of other self-serve taproom expansions illustrates how self-serve taps are being adopted in diverse venues, including wellness and entertainment spaces that add interactive beverage experiences for guests. See related self-serve taproom adoption trends. https://www.craftbrewingbusiness.com/featured/self-serve-beer-taps-add-flexibility-to-taprooms-restaurants-of-all-kinds/