iPourIt x Roberts' Family Farm
Case Study: ROBERTS’ FAMILY FARM, WHERE THE COUNTRYSIDE MEETS THE TAPROOM
Nestled in a tranquil agricultural landscape, Roberts’ Family Farm has blossomed into a vibrant family-friendly destination. This once traditional livestock operation now seamlessly blends the charm of rural life with the modern allure of a taproom. It’s a unique haven where families can immerse themselves in the beauty of the countryside while savoring a variety of locally sourced beverages.
Highlights
- Self-pour beverage system integrated into a seasonal agritourism venue, enhancing the guest experience during peak farm events.
- Beer and cider offerings complement the family farm atmosphere, giving adult guests an added amenity while children enjoy farm activities.
- Self-pour technology reduces bar lines and congestion, especially during high-traffic weekends and seasonal festivals.
- Lean staffing model allows the farm to manage beverage service efficiently during busy operating periods.
- Guests pay by the ounce, encouraging sampling and responsible consumption in a family-friendly environment.
- Seasonal flexibility: beverage offerings and operating hours scale easily with fluctuating attendance.
- Adds incremental revenue without disrupting core farm operations, making the system a strong fit for agritourism settings.
iPourIt Self-Pour Tap Wall Technology
THE CHALLENGE: A VISION IN NEED OF A SOLUTION
Expanding into the taproom business presented a unique set of challenges. The owners envisioned a system that would allow them to serve craft beverages from the Midwest effortlessly, without the burden of a large staff. They sought a solution that would enhance the relaxed, family-friendly environment they were cultivating—a place where guests could linger for hours, enjoying the unique atmosphere and beverage offerings.
After careful exploration, they found the perfect match: iPourIt’s self-pour technology. The system’s flexibility, coupled with the ability to sample various beverages before committing to a full pour, aligned seamlessly with their desire to provide a premium experience. A visit to another self-pour taphouse using iPourIt solidified their decision.
“Our experience with iPourIt has been nothing short of exceptional,from design to opening day, the support was outstanding. The iPourIt team was always there to help, and their 24/7 support is invaluable. The system itself has been a game-changer, allowing us to focus on creating a great experience without being bogged down by staffing. iPourIt has one of the best customer experiences we've ever encountered, and we're thrilled with the results.”
SEAMLESS IMPLEMENTATION: FROM BARN TO TAPROOM
The 18-month journey from concept to reality involved close collaboration with iPourIt’s design team. The installation was part of a larger renovation that included securing a liquor license and transforming a barn into a fully functional taproom. The farm’s dedication to preserving its agricultural roots while embracing modern technology was evident throughout the process. By June 2024, the doors swung open, and the first drink was poured.
During the rezoning process, iPourIt’s technology became a selling point. The system’s security features—preventing underage drinking and over-pouring—ensured a safe and enjoyable experience for all, a crucial factor in obtaining approval.
A HIT WITH CUSTOMERS: THE SELF-POUR EXPERIENCE
The response since opening has been overwhelmingly positive. Roberts’ Family Farm has successfully cultivated an inviting atmosphere where guests feel at home, spending hours enjoying the unique blend of rural charm and modern convenience.
The self-pour technology has been instrumental in this success. It allows customers to explore a rotating selection of craft beers, ciders, and locally distilled whiskey at their own pace. The ability to sample before committing to a full glass has been a major draw, encouraging repeat visits from those eager to discover new favorites.
EXCEEDING EXPECTATIONS: A STRONG START
The impact of iPourIt’s technology on the farm’s operations has been remarkable. From day one, they exceeded revenue projections by 35%, a trend that continues. Despite being in a town with less than 7,000 residents, they’ve attracted customers from the Chicago suburbs, drawn by the unique concept and premium experience.
The integration of the GoTab POS system has streamlined operations, enabling a focus on customer satisfaction. Waste has been minimized, and a premium price point maintained, thanks in part to the high level of customer education and the ease of use fostered by the iPourIt system.
LOOKING AHEAD: CONTINUED SUCCESS
Roberts’ Family Farm is confident in its path forward. While there are no immediate plans to expand the number of taps or add new features, the current setup strikes the perfect balance. The 12 taps are ideal for the venue’s size, allowing for a curated selection that keeps customers engaged.
Their commitment to quality and customer satisfaction shines through in every detail, from the carefully chosen beverages to the friendly, relaxed ambiance. The iPourIt system has been a key ingredient in their recipe for success.
Key Takeaways:
- Innovative Concept: Roberts’ Family Farm successfully transformed a traditional livestock operation into a unique destination that blends agriculture and hospitality.
- Self-Pour Success: The iPourIt system has been instrumental in achieving operational efficiency, exceeding revenue projections, and enhancing customer satisfaction.
- Premium Experience: The focus on craft beverages, a family-friendly atmosphere, and the self-pour experience have created a premium destination that draws visitors from afar.
- Unmatched Support: The farm’s positive experience with iPourIt’s customer service highlights the importance of strong support in a successful technology partnership.
Citations:
Shaw Local / Kendall County Now. “Roberts Family Farm in Sandwich adds self-serve beverage station to its offerings.” Shaw Local, May 31, 2024. https://www.shawlocal.com/kendall-county-now/2024/05/29/raising-a-glass-roberts-family-farm-in-sandwich-adds-self-serve-beverage-station-to-its-offerings/ Shaw Local
iPourIt, Inc. “Grand Opening: Roberts Family Farm’s New Agri-Entertainment Venue Featuring iPourIt Self-Pour Technology.” iPourIt, Inc., June 7, 2024. https://ipouritinc.com/grand-opening-roberts-family-farms/