iPourIt x The Diamond Taproom
GAME-CHANGER AT THE DIAMOND TAPROOM
The Diamond Taproom, a year-round destination at the Lake Elsinore Storm baseball stadium, has become a fan favorite for sports enthusiasts. With events ranging from baseball games to concerts and karaoke nights, the taproom needed a way to serve high volumes of guests quickly and efficiently. Enter iPourIt’s self-serve technology—an innovation that has transformed the taproom experience for both the venue and its guests.
SERVING A STADIUM OF THIRSTY FANS
In the high-energy setting of a baseball stadium, time is precious, and fans want to spend it enjoying the game—not waiting in line. The traditional bar setup at Diamond Taproom was struggling to keep up with demand during peak hours, leading to long lines and frustrated fans. Diamond Taproom sought a solution that would allow for faster service, streamline operations, and increase customer satisfaction, particularly during busy events.
THE SOLUTION: IPOURIT SELF-SERVE BEVERAGE SYSTEM
After seeing iPourIt’s self-serve solution in action at other venues, Jason and his team recognized its potential to meet their goals of speeding up drink service. iPourIt’s intuitive, user-friendly tap wall allowed fans to serve themselves quickly and get back to the action. The system also aligned with the stadium’s recent push toward automation, offering an efficient, modern experience. With 12 taps on the wall, the Diamond Taproom provides a variety of beers, who account for approximately 75% of the taproom’s alcohol sales, which fans can pour on their own, reducing wait times and enhancing the customer experience.
SEAMLESS IMPLEMENTATION AND FAN-FAVORITE RESPONSE
During the year-long remodel, the Diamond Taproom seamlessly incorporated the new self-serve tap wall into its updated space. Fans instantly took to the concept, eager to try out the self-pour taps, which transformed the experience into a straightforward “pay and get a drink” process. Every guest, whether they keep the card for future visits or not, buys a pre-loaded card with ounces ready for use. This setup allows lines to move even faster, as there’s no need to close out tabs before leaving—just pay, pour, and enjoy. On busy nights, this system has enabled the taproom to efficiently serve up to 500-600 patrons, making it a win for fans and staff alike.
FASTER SERVICE, HIGHER SALES, HAPPIER FANS
The iPourIt tap wall transformed the Diamond Taproom’s operations. By empowering fans to pour their own drinks, the taproom reduced the need for additional staffing during peak hours and allowed fans to quickly get a drink without missing out on the game. With each card providing up to 44 ounces, fans typically maxed out their limits, leading to increased sales. As fans explored the different beers on tap, the average check size grew, and the taproom saw a substantial boost in sales. The iPourIt system enabled them to serve more fans in less time, making it the perfect solution for a high-energy venue.
Key Takeaways:
- Enhanced Guest Experience: The self-serve system eliminates wait times, allowing fans to enjoy the game with a drink in hand.
- Operational Efficiency: The tap wall has reduced the need for additional staff, even on the busiest nights.
- Increased Revenue: Fans purchase more drinks when they can serve themselves, and loyalty cards further incentivize repeat business.
- Customer Satisfaction: Fans have praised the convenience, fun, and freedom of the self-pour system, making Diamond Taproom a true standout at the stadium.