fbpx

Click here to download the 2021 iPourIt Report! See the most-poured beers and wines, plus insights and trends based on 49+ million ounces of pour data.

Choosing the Right Tap to Screen Configuration for Your Self-Pour Tap Wall

When it comes to designing the best self-pour solution for your business, there are some important considerations that you’ll need to tackle early on in the process.

One of those is deciding on a tap to screen configuration for the tap wall:

  • One tap to one screen – dedicated screen for each of the taps on the wall

  • Multiple taps per screen – screens that control more than one tap i.e. 2:1, 3:1, and so on

There are several factors to consider when making this decision easier and we consult with each operator to help determine which configuration makes the most sense for their concept. We recommend a one-to-one configuration in most cases but there are some situations where a multiple taps per screen configuration makes sense.

→ iPourIt technology can support an unlimited number of screens, more than any other provider, but we would never recommend it because it’s not effective.

Be wary of providers who try to push you into a multiple taps per screen configuration right off the bat without considering what will work best for your business. They often do not have the operators’ best interests in mind and their goal is to sell a system at a lower price, regardless of what would work best for the concept. Make sure you’re getting the best value and the configuration that will be the most successful for your business.

We’ve worked closely with operators to build out over 400 locations and can talk you through the strategy behind choosing the right configuration. It’s critical to consider things like concept type, available space, and budget to help determine which configuration is best.

1:1 Tap to Screen Configuration

This is hands down, the best, most effective choice for tap walls in a large taproom or tasting application. Here’s why:

The WOW factor
It’s simple—the more screens, the more impressive the tap wall will be. Patrons get excited when they can see the volume of options they have to choose from at first glance. When it’s visible to foot traffic outside, the bank of screens has the power to lure in people passing by.

Easy browsing
Make it easy for guests to browse and see details for each and every product. In a tasting application, patrons are typically walking up and down the tap wall to learn about their options before they dive in. With one-to-one, they can quickly scan the wall, take in all of the choices, and stop at any tap to get more information.

Quick access
One of the biggest benefits of self-pour technology is that it eliminates the wait for a drink. In fact, isn’t quick access one of the reasons that you’re considering self-pour? With multiple taps per screen, taps get blocked from use when the screen is being used to pour from the neighboring tap. Especially in a high-volume concept, this creates an extra obstacle for patrons to get in quickly and pour a drink. If you expect to have high traffic at the tap wall, especially on weekends, a one-to-one configuration is going to serve more patrons more quickly and will help prevent lines.

A better, easier experience
The goal is to make the experience simple and enjoyable for patrons and stress-free and hand-off for operators. For those who are unfamiliar with self-pour technology, one-to-one is the most user-friendly setup. It eliminates confusion for the patrons and reduces potential issues that need to be resolved by the staff.

Big impact, minimal cost difference
If you’re investing in a larger system as the primary revenue generator for your business, the difference in cost for a one-to-one configuration versus multiple taps per screen cost should be minimal compared to the overall cost of the self-pour system—including the walk-in cooler, beer dispense equipment, and self-pour technology. To achieve the biggest impact and profit, resist the urge to try and reduce the cost in this area.

Multiple Taps per Screen Configuration

There are some situations where a multiple taps per screen configuration is optimal, typically for grab-and-go applications where wall space is limited and the tap wall is more of an add-on than the main attraction.

The usuals
In a smaller ease-of-use application, there will usually be more of a standard selection with national brands (i.e. Michelob Ultra or Coors Light) on the tap wall. Patrons will already be familiar with the products so there’s no need to check out the details for each product.

Lower volume
When the tap wall is an amenity or ancillary offering (vs a profit center), there is less traffic at the taps and less volume being poured. Wait time is not really an issue here.

Limited space
Multiple taps per screen can be helpful if wall space is limited and you’re looking to offer a bit more variety. Again, this applies to amenity use cases or dining concepts, not for taproom or tasting applications.

Have questions about tap wall configurations or which is best for your business? Contact us at 949-270-0556 to speak with a self-pour expert.