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Choosing the Right Tap to Screen Configuration for Your Tap Wall

If you’ve chosen to implement self-pour technology, you’ll need to make some important decisions about the design and set-up of the tap wall system early on in the process.

One of those is choosing the best tap-to-screen configuration for your concept. Getting this right will ensure the highest profits and the most enjoyable customer experience.

There are two options to choose from:

One tap per screen or “one-to-one” – a dedicated screen for each of the taps on the wall (1:1)

Multiple taps per screen or “multi-to-one” – screens that control more than one tap (2:1, 3:1, etc.)

After installing hundreds of self-serve tap wall systems, we’ve found that one-to-one is hands down the best, most effective set-up for several reasons:

The WOW factor

It’s simple—the more screens, the more impressive the tap wall will be. Patrons get excited when they can see the volume of options they have to choose from at first glance. When it’s visible to foot traffic outside, the bank of glowing screens has the power to lure in people passing by.

Quick access

One of the biggest benefits of self-pour technology is that it eliminates the wait for a drink. In fact, isn’t quick access one of the reasons that you’ve considered self-pour? With multiple taps per screen, taps get blocked from use when the screen is being used to control the neighboring tap. Especially in a high-volume concept, this creates an extra obstacle for patrons to get in quickly and pour a drink. If you expect to have high traffic at the tap wall, especially on weekends, a one-to-one configuration is going to serve more patrons quickly and will help prevent lines.

Higher sales

One-to-one tap wall systems sell more product. A big benefit of self-pour technology is that it increases service capacity by allowing multiple customers to pour at the same time. That means more beverages are being sold. If multiple taps are tied up because a screen is already in use, that additional service capacity is lost.

Easy browsing

Make it easy for guests to see what’s on tap and browse the details for each and every product. Patrons are typically walking up and down the tap wall to learn about their options before they dive in. With one-to-one, they can quickly scan the wall, take in all of the choices, and stop at any tap to get more information.

A better, simpler experience

The goal is to make the self-pour experience simple and enjoyable for patrons, and stress-free and hands-off for operators. One-to-one is absolutely the most user-friendly setup. It eliminates confusion for patrons and reduces potential issues that need to be resolved by staff members.

Big impact, minimal cost difference

If you’re investing in a larger system as the primary revenue generator for your business, the difference in cost for a one-to-one configuration versus multiple taps per screen cost should be minimal compared to the overall cost of the self-pour system—including the walk-in cooler, beer dispense equipment, and self-pour technology. To achieve the highest impact and profits, resist the urge to try and cut costs in this area.

iPourIt technology can support an unlimited number of screens, more than any other provider, but we don’t recommend multi-to-one because it’s not in the operators’ best interest.

Want to learn more about choosing the optimal tap wall configuration for your business? Contact us at 949-270-0556 to speak with a self-pour expert.