Free Will Craft + Vine, a Self-Pour Beer & Wine Lounge Using iPourIt Technology, Comes to NoDa

self-pour lounge

Free Will Craft + Vine offers patrons freedom of choice featuring a 60-tap self-pour beer and wine wall, various action and board games, and the ability to catch their favorite sport on tv

Charlotte, N.C. (October 3, 2019) – iPourIt increases its lead in the self-serve beverage dispense technology market with the installation of a 60-tap beer wall at Free Will Craft + Vine. Free Will Craft + Vine is an active bar and lounge offering a rotating selection of self-serve craft brews, seltzers, ciders, and wine.

Vice President of iPourIt Darren Nicholson says, “As the self-pour market grows in Charlotte, iPourIt is excited to be the market leader with this being our fourth beer wall installation in the area. Although self-serve is not new to Charlotte, Free Will adds to the unique experience with a large multi-sport virtual simulator and live music. Owners Jon and Joel Cox recognize the value and differentiation iPourIt and the self-serve concept brings to the table.”

Free Will is in the North Davidson region, or NoDa, the city’s arts and entertainment district. Taking over the historic practice court for Charlotte Roller Girls, the women’s roller derby league.  The space is part-lounge and part-active sports area giving customers a choice of the vibe they are looking for.  The key feature in the active sports area is a 19’ Multi-Sport simulator where guests get the freedom to choose the sport or game they want to play.  Free Will also provides outstanding food choices on most days by teaming with their neighbor Divine Barrel Brewing to partner with various food truck services.  Guests are also able to bring in outside food or order delivery.

Co-Owner of Free Will Jon Cox adds, “We are proud to bring more choices to Charlotte and to our great neighbors in the Noda region.  Free Will is our second Charlotte-based business to offer premium entertainment to the Charlotte Metropolitan Area – it’s a very exciting time for us and it’s great to be giving back to Charlotte”.

The self-serve tap wall will offer a variety for every taste. The iPourIt experience allows patrons to control their own tasting experience, avoid long lines, and pour as much or as little as they choose, giving the ability to taste a variety of beers, wines, seltzers, ciders, and other adult beverages. 

Free Will Craft & Vine opened September 28th, 2019.

About Free Will Craft & Vine

Free Will Craft & Vine is NoDa’s newest 4,500 sq.ft. active bar and lounge featuring self-pour beer and wine, a 19-foot augmented reality multi-sport simulator, a 1,500 square foot patio, live music, food truck services, and a half a dozen TVs for game-watching. At Free Will, there’s a little something for everyone. Follow them for updates at https://www.instagram.com/freewillcv/ or @freewillcv.


For more iPourIt news and updates, click here! If you’re interested in learning more about our technology and the self-serve market, please contact us here.

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