Click here to download the 2023 iPourIt Report! See the most-poured beers and wines, plus insights and trends based on 49+ million ounces of pour data.

Giant Heirloom’s Northern Liberties Grocery Store Will Have a Full Taproom and Gaming Area

heirloom market taproom

When it opens on November 15th, the store will come complete with 41 taps, six arcade games, three video game consoles, and more.

*Originally published on Philadelphia Magazine by Mary Clare Fischer

We didn’t give out a Best of Philly award for best grocer this year, but if we had, Giant Heirloom Market would have been in the running. The small, curated stores have made life easier (and grocery shopping cheaper) for area residents since Giant began gradually opening them at the beginning of 2019 — Graduate Hospital in January, University City in August.

What we especially love is that each store has catered to the neighborhood it’s located in. Some offerings are always the same — the sampling stations; the on-tap kombucha; the blending station for olive oil and vinegar; the products from local partners like High Street on MarketIsgro Pastries, and Claudio Specialty Foods. But there’s always been something a bit different about each location. Compared to the Grad Hospital location, for instance, the Giant Heirloom in University City has more grab-and-go items and a large beer selection to cater to the college population in the area.

With its next location, Giant Heirloom is ratcheting up that hyperlocal focus. When Giant Heirloom Northern Liberties opens on November 15th at 1002 North Second Street, the 13,000-square-foot store will come complete with a basement taproom and gaming area known as “the Underground.” “We went to Barcade and Frankford Hall and saw what was going on in Fishtown and the vibe that was creating,” says Paul Madarieta, the director of growth initiatives for Giant. “Based on the people we talked to in the community, they were excited about that type of space where they could go hang out and get their groceries at the same time.”

The Underground will feature 41 taps of craft beer, wine, hard seltzer, hard kombucha, and Prosecco. It’s a self-pour setup using IPourIt technology, so you can easily snag a small sample or a full pour yourself. There will be even cranberry juice and orange juice for free, so you can make yourself a mimosa or other fun drinks. It’s all priced by the ounce and varies from 70 cents an ounce to just under $2 an ounce, depending on the drink you’re buying. So, for a standard 12-ounce pour of beer at the low end of the price range, you’d be paying $8.40.

That’s going to be more expensive than what you can find at a standard brewery, but the perks come with the other amenities in the Underground space. High Street on Market is bringing in a cart with warm pretzels, and other small appetizers will be available as well. Six full-console arcade games, including NBA Jam, Top Golf, and a Simpsons-themed game, will populate the gaming area; many of them are designed for two players so you can face off against your friend. Plus, there will be three gaming consoles: Nintendo, Nintendo 64, and Sega Genesis, each pre-loaded with at least 50 games.

That’s before you get to the board games, large Jenga, custom-made chess tables, shuffleboard deck, and giant magnetized Scrabble wall — the classic word game but with way bigger tiles. All the games, video or otherwise, will be free, enticing folks to, as Madarieta says, “stay and play.”

Given Giant Heirloom’s prime location across from the Piazza, we don’t think they’ll have much trouble attracting folks to drink and hang out (although the nearby Acme on Girard Avenue also has a bar). The real challenge might be getting the tipsy gamers to remember they still have to make a grocery run afterward.

For more iPourIt operator news and updates, click here! If you’re interested in learning more about our technology and the self-serve market, please contact us here.

Get the latest iPourIt news

Ready to speak with a self-pour expert?