Hopportunities Taproom, a self-serve tasting room using iPourIt beverage dispense technology, will feature 50+ taps.
DELRAY BEACH, Fla. – March 21, 2019 — Hopportunities Taproom, Delray Beach’s first and only self-pour tasting room and event venue, is bringing a great customer experience to South Florida.
iPourIt increases its lead in the self-serve beverage dispense technology market with the installation of a self-serve beer wall at Hopportunities. The location is conveniently located walking distance from Atlantic Avenue in Downtown Delray Beach. The area sees a lot of foot traffic with antique shops, galleries, clothing boutiques, restaurants, and bars.
Owner and Florida local, John Macatangay, experienced self-serve beer in Southern California. As a craft beer enthusiast, he immediately gained interest in the business. “The self-serve concept offers a completely new and fun experience to South Florida! I chose to work with iPourIt because of its many features, including aggregate data reporting and ease of use. The system was a lot more advanced than any other we looked at,” says John.
Darren Nicholson, VP of iPourIt, adds, “iPourIt is excited to bring a new and unique experience to South Florida with Hopportunities. John’s knowledge and passion for craft beer combined with iPourIt’s in-depth industry insight and innovation will make for a great team.”
Hopportunities is an event-driven company offering self-pour beer. The tasting room and venue will hold events such as yoga, trivia, and festivals. John also plans on giving back to the community with “Giving Hour.” A percentage of the profits during Giving Hour will go to charity. Patrons can also enjoy food through a delivery service, free of charge, providing food from local restaurants.
The self-serve tap wall will feature a rotating selection of craft beers, wines, ciders, mead, kombucha, and coffee. iPourIt’s self-serve beverage dispense technology provides freedom of choice. The pour-your-own concept allows patrons to pour their own beverage, make their own buying and pricing decisions, avoid long bar lines, and try a specialized offering of their choosing without having to purchase an entire pint.
Hopportunities Taproom expects to open in Summer 2019.
About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 150 locations installed and operating, over 120 million ounces poured, and more than 4,000 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://ipouritinc.com.
About Hopportunities Taproom
Hopportunities Taproom is Delray Beach’s first self-pour tasting room and event venue. The taproom is in Downtown Delray Beach, walking distance from Atlantic Avenue. Customers have the freedom of choice with a rotating selection of 50+ taps and free delivery from local restaurants. The open seating, fun and welcoming atmosphere, and event-driven space offers a great customer experience. Hopportunities also likes to give back to the community with extra proceeds going directly to a local charity. To learn more, check out their Facebook page at https://www.facebook.com/hopportunities/.
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