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Houston Burger Institution Lankford’s is Opening Second Location with Self-Pour Draft Beer

The original location opened in 1937 and was featured on Food Network for its signature burgers

HOUSTON, TEXAS (May 10, 2023) – Lankford’s, one of Houston’s longest-standing restaurants, is opening a second location in Bellaire next week after more than eight decades in business. The new location will offer Lankford’s signature burgers as well as 20 taps of self-serve draft beer.

Lankford’s is best known for its burgers, which have been featured on Food Network’s Diners, Drive-ins, and Dives and the Texas Bucket List television shows. The second location will stay true to the original menu and offer fresh, authentic American burgers, sandwiches, sides, and breakfast items.

Jessica and Paul Prior recently took over as the third generation of leaders in the family business and plan to continue its growth throughout the Greater Houston area. Paul’s grandparents, Aubrey and Nona, first opened Lankford’s as a mom-and-pop grocery store in 1937 and his mother, Eydie Lankford Prior, later transformed it into a full-service restaurant.

“We don’t have draft beer at the original location and we really wanted to do something different at the new location,” said Paul. “I first came across a self-pour system in Florida and hadn’t seen anything like it in Houston. I liked the concept because it reduces keg waste and gives us the opportunity to highlight and collaborate with local breweries, and it just has a cool factor that people will love.”

The Bellaire location’s 20-tap self-serve draft system is powered by iPourIt self-pour technology and gives users the freedom to enjoy and taste different beverages by the ounce, without service from a bartender or staff member. With the simple tap of an RFID-enabled wristband, guests can pour on their own and enjoy a fun, self-guided experience while the system tracks the ounces and adds them to a tab.

The tap list will showcase local craft breweries and feature a rotating selection of hand-picked beers.

“Self-pour is such a game changer for fast-casual restaurants,” said Darren Nicholson, VP of Sales, iPourIt. “iPourIt operators are seeing an average increase of 39% in alcohol sales, staff is freed up to focus on food service, and there’s no waste because the system tracks every ounce that’s poured.”

Lankford’s Bellaire will open its doors to the public on Monday, May 15, 2023 and is located at 5208 Bissonnet St, Bellaire, TX 77401. For updates and more information, follow @lankfordgrocery or visit their website at bellaire.lankfordsburgers.com.

About Lankford’s
Lankford Grocery & Market has been serving authentic American burgers and other tasty treats since the 1930s. We are famous for our burgers, our tater tots and fries, and some of the most delicious breakfast items with a true Tex Mex twist.

About iPourIt, Inc.
iPourIt, Inc. is North America’s leading provider of self-serve draft beverage technology with more than 8,800 taps installed, 320 million ounces poured, and 300 locations in operation. Our automated tap wall technology is designed for trailblazers looking to drive growth, outsmart the competition, and deliver a service experience that’s great—without the wait. iPourIt self-pour tap wall systems help simplify staffing needs, increase beverage sales, control costs, and enhance customer experience using sophisticated technology, detailed analytics, and industry-best support. In every aspect of our business, we tap into tech to help your profits flow.

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