iPourIt Installs Self-Serve Beer Wall at Grand Cru Wine Bar, New Florida Location

grand cru wine bar

Grand Cru Wine Bar, a Self-Serve Wine Bar, To Open in Sarasota Early August

LAKE FOREST, CA – July 30, 2018 – Grand Cru Wine Bar, a self-serve bar featuring a selection of fine wines and craft beers, opens its doors early August 2018 in Sarasota, Fl.

iPourIt installed 24 self-serve taps at Grand Cru, which features fine wines from around the world and craft beer. Grand Cru offers patrons the unique experience of pouring their own beer and wine, while also offering the traditional by-the-glass and by-the-bottle options.

Co-Owner Brian Darby had the desire to open a bar in the Sarasota area, but needed a unique concept to differentiate the business. Brian partnered with his father-in-law and current COO, Manuel Llanes. With 38 years in the wine industry, Brian knew Manuel would have a significant role in a bar’s success.

Brian learned of iPourIt’s self-serve beverage dispense system and became interested in the idea of allowing patrons to not only pour their own beer but also wine. Brian pitched the unique concept to Manuel, and Grand Cru was born.

Brian says, “We are dedicated to providing the highest quality boutique wines that customers won’t find in any retail stores while offering it in a beautiful and inviting atmosphere that is also completely untraditional with the iPourIt system.”

The self-serve wine bar offers a selection for all wine drinkers, regardless of their wine knowledge or palette. Grand Cru will be a bar that appeals to a wide array of drinkers, including wine connoisseurs, craft beer drinkers, and those who are new to wine and beer.

Darren Nicholson, VP of iPourIt, says, “Grand Cru is taking a unique approach to self-serve with a concentration on wine. This is one of the first iPourIt locations in the US to focus extensively on self-serve wine from a tap wall.  Brian and Manuel’s experience in and knowledge of the wine industry, paired with iPourIt’s unique and innovative technology makes for a promising future for both businesses. We are excited to work with Grand Cru, and to introduce Sarasota to the self-serve and iPourIt experience.”

Grand Cru is located in the heart of Sarasota, a vibrant and growing area that is ideal for the self-serve concept.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 117 locations installed and operating, 83.4 million ounces poured, and more than 3,200 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://ipouritinc.com.

About Grand Cru Wine Bar

Grand Cru is a self-serve wine bar in the heart of Sarasota’s shopping and dining district. The bar features a selection of self-serve taps pouring twelve fine wines and twelve craft beers and 100 by-the-glass options. Offering wine tastings, wine classes, unique wines and craft beers, shareable appetizers and an inviting atmosphere, Grand Cru is an experience for the whole crew! Learn more at https://www.gcwinebar.com/ or https://www.facebook.com/GrandCruWineBar2018/.


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