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iPourIt Reaches 500 Million Ounces Poured: A Major Milestone for Self-Pour Technology

iPourIt has officially reached a major milestone: 500 million ounces poured across its nationwide network of self-pour venues.

The milestone pour took place at RJ’s Indoor Golf & Bar in Sioux Center, Iowa—a venue built around bringing people together through golf, food, and shared experiences.

While the number itself is significant, it represents something bigger: the continued growth of self-pour technology and the operators who have embraced it.

A Milestone Built by Operators

Since installing its first system, iPourIt has helped venues serve hundreds of millions of drinks—while improving efficiency, reducing waste, and creating more engaging guest experiences.

“Reaching 500 million ounces poured is an incredible milestone for our entire community,” said Flinn Flexer, CEO of iPourIt.

“Every ounce represents a real guest experience happening in real venues across the country. We’re grateful to the operators who trusted this technology and helped prove self-pour at scale.”

Spotlight on RJ’s Indoor Golf & Bar

The 500 millionth ounce was poured at RJ’s Indoor Golf & Bar, a destination venue designed to be more than just a place to grab a drink.

Located in Sioux Center, RJ’s combines:

  • Indoor golf simulators

  • Mini putting courses

  • A coffee shop and lounge

  • Event spaces

  • A self-pour tap wall

The tap wall was installed by GS Draft, helping ensure consistent beverage quality and performance.

“Our goal was to create a fun, social environment where people could relax, play, and connect,” said owner Sharon Ammons-Feikema.

That vision extends directly into how guests experience beverages at the venue.

Letting Guests Explore at Their Own Pace

For RJ’s, choosing a self-pour system wasn’t just about efficiency—it was about creating a better experience.

“We chose a self-pour beverage system because we wanted guests to explore different drinks at their own pace,” Ammons-Feikema said.
“iPourIt’s technology makes it easy for customers to sample a variety of beverages while allowing us to manage pours accurately and rotate our offerings.”

Guests have responded exactly as hoped.

“A lot of people think the self-pour system is a fun and unique way to get their drinks,” she added.
“They enjoy controlling their pours and sampling different options without committing to a full drink.”

Backyard Brew is a space for community.

A Growing Network Across the U.S.

Today, iPourIt systems are installed in hundreds of venues nationwide—including restaurants, breweries, entertainment spaces, food halls, and golf facilities.

The 500 million ounce milestone reflects:

  • Millions of guest interactions

  • Countless pours across diverse venues

  • Years of real-world use proving the self-pour model


Looking Ahead

As more operators look for ways to improve efficiency and create memorable guest experiences, self-pour technology continues to gain momentum.

And if 500 million ounces is any indication, this is only the beginning.

Visit RJs

2833 St Andrews Way, Sioux Center, IA 51250

Follow on Socials:

Instagram: @rjsindoorgolf
Facebook: RJ’s Indoor Golf & Bar

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