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iPourIt Releases Sixth Annual Report With Most-Poured Brands & Products

The leading self-pour provider’s two-part report includes exclusive insights, top beers, wines, and more

LAKE FOREST, CALIFORNIA (July 27, 2023) – iPourIt, Inc—North America’s leading provider and innovator of self-pour draft beverage dispense technology—today released its annual report with the top most-poured beverage styles and products across all of the iPourIt systems operating in 2022.

The Pour Report is in its sixth year of publication and this year’s edition has been released in two parts:

  • 2023 Annual Pour Report – the most-poured beverage styles, the top products for each style, and the top wine products
  • 2023 Pour Report PRO – the most-poured styles and products by gender, age, generation, and US region, plus exclusive iPourIt operator data including tap wall traffic and revenue

The 2023 Annual Pour Report shares the top ten most-poured beverages overall, which includes products from Golden Road Brewing, Ace Cider, Firestone Walker, and more. The newly added Pour Report PRO contains top products for specific consumer sets and is designed to empower operators with valuable data to help them select the best products for their unique clientele.

Both parts contain rare, on-premise insights drawn from more than 55 million ounces of verified accurate pour data, unveiling actionable trends and market opportunities for businesses in the food and beverage sector and beyond.

The two-part report also includes comparative details to the previous report, revealing position changes, new brands and products, and some consistencies from the prior year. Among the top 15 most-poured beverage styles, 14 carried over from the prior list, and Cocktail was added for the first time. India Pale Ale returned as the number one most-poured style and Lager returned to second place, replacing Cider.

“iPourit’s Pour Report offers a one-of-a-kind view for self-pour operators, brewers, distributors, and anyone else looking for comprehensive real-life data. It was created to answer the question of ‘What do consumers really want?’ The report is based on proprietary on-premise analytics and is truly ‘the pulse of the industry,’” said Chris Braun, CEO at iPourIt. “We’re excited to share the most popular beverages, useful insights, and industry trends to help food and beverage operators, beverage producers, and suppliers understand which mix of products will drive growth in their businesses.”

iPourIt’s GEN 4 self-pour beverage platform is powered by proprietary software that collects and records data for every ounce poured. It’s the only solution on the market that offers its operators access to valuable product preferences, customer demographics, and revenue generation data for their location.

Get a free copy of the full 2023 Annual Pour Report to see all of the top styles, products, and key insights. For exclusive iPourIt operator data and product preferences for specific consumer sets, download the 2023 Pour Report PRO. To request a free quote on an iPourit Kiosk or Tap Wall system to drive revenue in your business, call (949) 270-0556.

About iPourIt, Inc.
iPourIt, Inc. is North America’s leading provider of self-serve draft beverage technology with more than 8,800 taps installed, over 370 million ounces poured, and approaching 400 locations in operation. Our automated tap wall technology is designed for trailblazers looking to drive growth, outsmart the competition, and deliver a service experience that’s great—without the wait. iPourIt self-pour tap wall systems help simplify staffing needs, increase beverage sales, control costs, and enhance customer experience using sophisticated technology, detailed analytics, and industry-best support. In every aspect of our business, we tap into tech to help your profits flow.

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