MPourium features a 52-tap self-serve beer wall powered and supported by iPourIt, the nation’s leader in self-serve beverage dispense technology.
Greenville, N.C. – MPourium, a new self-pour taproom and bottle shop coming to Uptown, will be the new hotspot for fun and beer lovers.
iPourIt increases its lead in the self-serve beverage dispense technology market with the installation of a 52-tap self-serve beer wall at MPourium. MPourium will not only be a self-pour taproom, but it will also be a bottle shop offering crowlers, bottles and 6-packs. Co-Owners and husband and wife duo, Andrew and Kristen Moss, are Greenville locals with a passion for craft beer and homebrewing.
Andrew says, “In the last five years, my wife and I have brainstormed ideas for our own business. Once we saw the iPourIt technology and the self-pour tap wall in action, the self-serve concept seemed like it was a perfect fit with my interests and our desire to start a business.”
VP of iPourIt Darren Nicholson says, “iPourIt is excited to expand the self-serve market in Greenville with MPourium. Uptown is an urban, up and coming area with a large focus on food, craft beer, and entertainment, making it a great location for MPourium and iPourIt. Our data shows that these urban-living, high-density demographics are perfect for the self-serve concept like MPourium.”
The beer wall will feature a rotating selection of 46 local and regional craft beers and six wines. Patrons can expect a contemporary feel with light colors, wood accents, and a positive vibe. Although MPourium will not have a full kitchen, the taproom and bottle shop will allow outside food and offer bar snacks.
The self-serve experience allows patrons to control their own tasting experience, avoid long lines, and pour as much or as little as they choose, giving the ability to taste a variety of beers.
The new location plans to open in Spring 2019.
About iPourIt
iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 160 locations installed and operating, over 125 million ounces poured, and more than 4,000 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://ipouritinc.com.
About MPourium
MPourium is Uptown’s first self-pour taproom and bottle shop, located on Dickinson Ave. Featuring a 52-tap self-serve beer wall, you can control your own tasting experience, avoid long lines, and pour as much or as little as you want! The 52 taps will include a rotating selection of 46 beers and six wines. The light contemporary design and open seating
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