New Owners Update Holiday Lodge Resort Bar with 24 Tap Self-Serve Draft System

Double Barrel Bar brings the first and only self-pour beer and wine experience to Tomah, WI

TOMAH, WI (November 11, 2021) – Double Barrel Bar, a new self-pour tavern, is now open in Tomah, WI. The bar is part of the long-standing Holiday Lodge Resort, which also includes a golf course, old-time supper club, and banquet hall that are all currently under renovation.

Located in central Wisconsin, between Madison, LaCrosse, and Green Bay, the self-serve tavern is the first and only of its kind in the area with 24 self-serve taps powered by iPourIt technology.

The new RFID-enabled self-pour draft system was installed by GS Draft Systems and features a specially curated line-up of beer, wine, and hard cider with a focus on seasonal and local selections.

iPourIt technology allows guests to pour on their own and serve as little or as much as they please, sampling various styles without purchasing an entire pint. The self-serve concept provides a fun alternative to traditional beverage service, reduces wait time, and simplifies labor needs.

Holiday Lodge Resort originally opened in 1978 and new owners Kurt and Michelle Rutlin have been familiar with the business for many years. Kurt first worked as a dishwasher in the restaurant when he was in high school.

The husband and wife team came across an iPourIt system while traveling in Colorado and decided to incorporate the technology in the plans for the updated tavern when they took over the business.

“We don’t have any bar or taproom experience but we immediately recognized the potential benefits of the self-pour technology,” shared Kurt. “When our customers walk in and see 24 self-serve taps, their eyes light up and you can feel the energy. They’re really enjoying the flexibility of the system.”

In addition to the self-pour tap wall, Double Barrel Bar patrons can enjoy a full-service bar, live music performances, pizza from local vendor Mama K’s, and rotating food trucks on the weekends.

The Holiday Lodge Resort offers cabins, A-frames, and motel units for rent. Renovations are scheduled for completion in the fall of 2022. The property is located at 10555 Freedom Rd, Tomah, WI 54660.

About Double Barrel Bar at The Holiday Lodge Resort
Double Barrel Bar is a new self-pour tavern located within the Holiday Lodge Resort in Tomah, WI. The tavern features Wisconsin’s first self-serve tap wall powered by iPourIt GEN 4 technology, along with a full-service bar. Bar guests can choose from a rotating selection of 24 beers, wines, and hard ciders. Holiday Lodge Resort also includes an array of lodging options, as well as a golf course, old-time supper club, and banquet hall that are currently under renovation.

About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with more than 7,800 taps installed, 250 million ounces poured, and 270 locations in operation. Its team of self-pour experts partners with operators and entrepreneurs to create fun and interactive concepts in restaurants, taprooms, entertainment venues, and beyond. iPourIt technology is proven to increase alcohol revenue, simplify labor needs, and enhance customer experience.

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