Oxford Athletic Club is gaining a 12-tap self-service beer wall in its new café & lounge.
LAKE FOREST, CA – October 18, 2018 – Oxford Athletic Club, a lifestyle fitness center in Wexford, Pa., is gaining a lifestyle facility along with a new experience for members with iPourIt’s self-serve beverage dispensing system.
iPourIt increases its lead in the self-serve beverage dispense technology market with the installation of a 12-tap self-serve wall at Oxford Athletic Club. The tap wall will offer beer, wine, and kombucha. This is the first iPourIt installation in a fitness and wellness facility. It’s also the first and only self-serve tap wall in the state of Pennsylvania. The club has served as the premier fitness center for the greater Pittsburgh area since 1998 and gained new ownership under Brian Shanahan in May 2017. With the new ownership, the club is currently undergoing a renovation of 150,000 square foot of the lifestyle facility.
Oxford Athletic Club is located in Wexford, a diverse suburban community of Pittsburgh. The club offers many features including a full gym with classes and training, racquet sports, aquatics, boxing, youth programs, and more. The current renovation includes an outdoor fitness turf, a new sports performance facility, restaurant expansion, and a lifestyle facility with a youth area and Les Mills’ The Trip, a virtual reality spin studio, another first in Pennsylvania and only one of five in the country. The expanded formal dining sit-down restaurant The Terrace and grab-and-go Market Café will include the self-serve tap wall.
Brian Shanahan says, “This year we are bringing new and innovative amenities to our members at Oxford. This includes technology and services that improve not only their health and wellness but also provide unique upscale experiences, unlike any other club. We’re proud to partner with the industry pioneers at iPourIt. Their product will surely bring convenience and quality to our membership.”
With the iPourIt draught system, members of the Oxford Athletic Club can have the freedom to pour and enjoy a beer, wine or kombucha in the lifestyle facility. Adding self-serve beverages to the Market Café allows members the option to quickly grab food and a drink when on the run.
Vice President of iPourIt, Darren Nicholson says, “We are very excited to be a part of this renovation. Oxford Athletic Club is our first fitness facility installation. iPourIt is honored to add the self-serve beer and wine concept to this experience.”
About Oxford Athletic Club
Oxford Athletic Club is a premier fitness center for the greater Pittsburgh area. They offer members a world-class tennis and racquet-sport facility, indoor and outdoor aquatics center, a full fitness center and gym, and a lifestyle facility. The founding vision of being the Pittsburgh area’s most elite fitness center remains the guiding force behind everything they do. They strive to enhance every aspect of their members’ well-being—body, mind, and spirit—through an unparalleled, experience-driven brand supported by completely customizable fitness programs, holistic wellness, and an engaging social environment. To learn more, go to http://www.oxfordathleticclub.com/.
###
