iPourIt to Install Self-Serve Beer Wall at Pita Pita, New Costa Mesa Location

ipourit pita pita beer wall

Pita Pita, a fast-casual franchise, will open a new location in Costa Mesa in October 2018

LAKE FOREST, CA – August 27, 2018 – Pita Pita’s new location is making something special in Costa Mesa.

Pita Pita, a Mediterranean fast-casual restaurant, will open its new location in Costa Mesa in Fall 2018. It will be the first and only establishment with iPourIt’s self-serve technology in Costa Mesa, California. iPourIt will install a beer wall consisting of 12 self-serve taps.

This will be owner Haitham Hammad’s third Pita Pita location, but the first with a self-serve beer wall. Hammad first contacted iPourIt in February 2018 with an interest in the self-pour concept. 

“One of the reasons for our success at Pita Pita is our variety of fresh, whole ingredients and our guests having the ability to build their own salads and bowls. Bringing iPourit’s technology into our restaurant just makes sense, as we are all about giving our guests the freedom to choose exactly what goes on their plate, and now they will also have the ability to sample and choose their beer and wine as they wish,” says Hammad.

Pita Pita features a fresh and flavorful menu with authentic recipes, Mediterranean flavors, and whole ingredients. Their menu is made to order without reheating or microwaving. The new Costa Mesa location will offer 12 self-serve taps, featuring rotating craft beers, wines, and ciders.

The self-serve beer wall will offer Pita Pita patrons a new experience, allowing them to pour their own beverages and pay by the pour. Reflecting Pita Pita’s customizable menu, iPourIt’s self-serve technology offers patrons the freedom to choose how much they pour and what they pour while avoiding long lines.

Vice President of iPourIt, Darren Nicholson says, “Pita Pita is a great example of a fast-casual operator taking advantage of the self-serve market. Known for large lunch crowds and an authentic menu that Is customizable and made to order, Pita Pita is a sweet spot for iPourIt’s self-serve technology. We are eager to work with Haitham and help both businesses grow.”

The fast-casual restaurant is located in Metro Pointe near South Coast Plaza, one of the largest shopping malls on the West Coast.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 120 locations installed and operating, 85.4 million ounces poured, and more than 3,400 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://ipouritinc.com.

About Pita Pita

Pita Pita is a fast-casual Mediterranean restaurant offering authentic Mediterranean flavors you won’t find anywhere else. Pita Pita prides themselves on taking their time and doing things right with handmade fresh food without reheating or microwaving. You can find fresh ingredients, made to order meals, and family recipes. Learn more at https://pitapitacafe.com/.


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