Round Table’s new store design draws inspiration from the past while offering new amenities that include a beer wall, signature round booths, game room, and party room.
*Original Source: QSR Magazine
Round Table Pizza is rolling out the red carpet and welcoming customers to enjoy a regal experience at the first Round Table location to undergo a complete redesign to embody Round Table’s recently updated logo and brand identity—“Pizza Royalty.”
The Round Table store located at 398 Florin Road in Sacramento is the first location in the 440-unit system to undergo a full renovation that will dramatically upgrade the dine-in experience to create a store that reflects the same passion Round Table puts into its pizza.
“Pizza Royalty,” which was announced earlier this year, reinforces Round Table Pizza’s iconic legacy and demonstrates a commitment to time-honored recipes prepared with hand-rolled dough made in-store daily, homemade sauce, and hand-cut toppings piled high.
Round Table’s new store design draws inspiration from the past while offering new amenities that include a beer wall, signature round booths, game room and party room—all designed to make a visit to Round Table an occasion worth celebrating. These new features create an ideal venue for family outings, birthday parties, date nights and fantasy sports drafts and allow customers to fully enjoy the Pizza Royalty experience.
The refreshed store design was inspired by the brand’s iconic black, white and red colors, and a silhouette of a knight’s helmet featured in the new Round Table logo can be found throughout the updated store.
“Creating a new signature look for a restaurant system with a 60-year legacy required us to draw inspiration from the past, while also designing a store concept built for the future,” says Jenn Johnston, chief brand officer and president of Franchise Operations for Global Franchises Group. “We are proud of the prototype store we’ve created in Sacramento; we know our guests will enjoy a dining experience that matches the high quality of our products, making every visit feel like a royal celebration.”
The next two stores set to re-open post-renovation are also located in Northern California—at 1449 East F Street in Oakdale, California, and 1331 Buchanan Road in Pittsburg, California.