Switch Brews Coffee House and Taproom is bringing something entirely new to Queen Creek, Arizona. Located in a fast-growing community of more than 75,000 residents, Switch Brews blends the comfort of a specialty coffee house with the energy of a modern taproom — all anchored by a 24-tap self-pour wall powered by iPourIt.
Since opening earlier this year, guests have already poured more than 205,000 ounces, a strong indicator of early adoption and enthusiasm for the experience.
A Concept Designed for All-Day Gathering
Switch Brews was created with a simple idea: design a space where people genuinely want to spend time. Guests can start their morning with espresso, work remotely in the afternoon, meet friends for a drink after work, or enjoy a casual date night — all in the same welcoming space.
Owner Brendan Griffiths envisioned a venue that supported connection. “We built Switch Brews for the community,” he said. “It’s a place where you can grab a coffee with friends, meet neighbors for a brew, or stay for the entire day. It’s not just a coffee shop or a taproom — it’s an experience.”
What Makes Switch Brews Different
Switch Brews stands apart from other venues in the area by offering a hybrid environment that shifts seamlessly throughout the day. A key part of that is the 24-tap iPourIt self-pour system, which gives guests the freedom to sample, explore, and pour at their own pace.
“Switch Brews is a perfect example of how operators are redefining what a modern gathering space can be,” said Flinn Flexer, CEO of iPourIt. “They have created an environment where coffee culture and craft beverages come together seamlessly, and the community response shows just how powerful that idea is.”
The self-pour experience allows guests to:
- Try new beverages without committing to a full pour
- Avoid waiting in line for staff
- Explore the tap list on their own
- Share the experience with friends and family
This interactive format has quickly become one of the venue’s most talked-about features.
Strong Early Traction
Even within its first months, Switch Brews has seen strong engagement. Guests have poured more than 205,000 ounces across the 24 taps — demonstrating that the concept resonates in a busy, growing market.
Griffiths chose self-pour specifically to differentiate Switch Brews. “It’s exciting and unique,” he said. “Guests love telling their friends about it, and it’s helped set us apart from other taprooms in the area.”
Supportive Partnership Behind the Scenes
Griffiths also credits a smooth launch to the partnership with iPourIt. “iPourIt has been a great partner from sales to implementation and support after go-live,” he shared. “Everything they stated during the process has been accurate, which is important when investing in technology like this.”
New Kind of Community Space
Switch Brews continues to expand its offerings and host community-focused events, adding more reasons for guests to stop in — whether for morning coffee or evening drinks.
To see what’s on tap or learn more about upcoming events, follow Switch Brews on Facebook and Instagram.
