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The Landmark on Tower Brings Self-Serve Beer, Hand-Picked Food Trucks to Alamo

Alamo’s first and only self-pour tap wall features 24 rotating taps powered by iPourIt technology

ALAMO, TX (January 18, 2022) – Alamo’s newest food truck park offers the area’s first and only self-pour tap wall experience. The Landmark on Tower features six hand-picked food trucks along with a rotating line-up of 24 self-serve beers, wines, and more.

In addition to The Landmark on Tower’s own brick oven pizzeria, guests can choose from six food trucks:

  • RGV Crawfish Shack Cajun Seafood – A taste of Louisiana
  • Tots With That – Loaded tater tots with a variety of crave-worthy toppings
  • Waffle Bar TX – Waffle corn dogs and macaroni waffle cones
  • Super Tacotote – The Best Birria Tacos in the Valley
  • Rollin Burgers – Mexican twist on hamburgers and hotdogs
  • Tacos del Patron – One of a kind taco concept serving premium meats and fresh, locally-sourced ingredients on handmade tortillas

The self-pour tap wall features a curated selection of craft and domestic beers, red and white wines, hard seltzers, and meads. Two taps are reserved for a local veteran-owned brewery, 5×5 Brewing Co.

With iPourIt’s self-pour technology, guests can serve themselves a variety of draft beverages using a wristband to activate the taps and track their tab. The self-serve format gives patrons the freedom to explore and sample as much or as little as they please without committing to a full pour.

Owner Roy Landa wanted to create a relaxing environment where guests could disconnect from their phones and enjoy each other’s presence. His brothers are partners in the business and they and their families have been essential in launching the concept and cultivating the family-friendly vibe.

“The self-pour experience reminded me of hanging out by the keg at a house party and catching up with friends,” Landa shared. “It’s been fun to share that with our customers. They’re really excited to be able to try different beers and refill their glass without the wait.”

The new family-operated concept is located in one of the city’s historical buildings and the former home of long-standing agriculture producer, Crest Fruit Co. The building has been beautifully renovated to preserve its integrity and character and pay tribute to its past.

The property’s large outdoor area offers a turf lawn, tables for gathering, fun games like corn hole, and plenty of space for live music and events. All tips are collected and given back to the local community.

Landmark on Tower is located at 103 N Tower Rd, Alamo, TX 78516.

About The Landmark on Tower
The Landmark on Tower is not just a destination but a place where friends become family. Our goal is to encourage family-oriented fun and give our patrons a sense of nostalgia and pride in our roots and past. We offer a variety of resident food trucks, Alamo’s first-and-only self-serve beer wall, and a brick oven pizzeria in the making. Visit www.landmarkontower.com for more information.

About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-pour beverage dispense technology with more than 7,300 taps installed, 215 million ounces poured, and 260 locations in operation. We’re not for the that’s-how-we’ve-always-done-it crowd. iPourIt was designed for trailblazers looking to drive growth, outsmart the competition, and deliver a service experience that’s great—without the wait. Our self-pour systems can help simplify staffing needs, increase revenue, and enhance customer experience using sophisticated technology, detailed analytics, and industry-best support. In every aspect of our self-pour business, we tap into tech to help your profits flow.

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