The Phoenix Taproom & Kitchen Opens Midwest’s Largest Self-Pour Taproom with iPourIt Technology

EAU CLAIRE, WISCONSIN (July 5, 2024) – The Phoenix Taproom & Kitchen, a popular destination for craft beer enthusiasts and foodies, has just announced the opening of the Midwest’s largest self-pour taproom in Eau Claire, Wisconsin. The new location features a state-of-the-art self-pour tap wall with 72 taps powered by iPourIt, the nation’s leading self-pour beverage dispense technology company.

Photo: Andrea Paulseth

The Phoenix Taproom & Kitchen’s new Eau Claire location will offer an extensive selection of craft beers, wines, and cocktails, all available for self-pouring through the iPourIt system. The taproom also offers a full menu of delicious culinary tapas, as well as a large riverside patio with fire pits and green space for games.

“We are excited to bring the self-pour experience to Eau Claire with our new taproom,” said Brad Hansen, Owner of The Phoenix Taproom & Kitchen. “iPourIt’s technology allows us to offer our customers a unique and interactive way to sample and enjoy a wide variety of beverages at their own pace.”

Photo: Andrea Paulseth

The iPourIt self-pour tap wall is a proven solution for venues that want to increase revenue, simplify labor needs, and enhance customer experience. The system is easy to use, provides accurate pour measurements, and offers valuable insights into customer preferences.

“We are proud to have our technology featured in The Phoenix Taproom & Kitchen’s new Eau Claire location,” said Darren Nicholson, VP of Sales at iPourIt. “We are confident that their customers will love the self-pour experience and that this taproom will be a huge success.”

The Phoenix Taproom & Kitchen is now open at 402 Graham Ave First Floor, Eau Claire, WI 54701.

Photo: Visit Eau Claire

About The Phoenix Taproom & Kitchen
The Phoenix Taproom & Kitchen is a vibrant self-pour taproom and kitchen located along the scenic Chippewa River in Eau Claire, WI. The Phoenix offers an extensive selection of self-pour beverages, a full cocktail bar, and a menu featuring delicious culinary tapas. Additionally, The Phoenix provides a unique dining experience with a large riverside patio, complete with fire pits, green space for games, and both covered and uncovered seating areas.

About iPourIt, Inc.
iPourIt, Inc. is North America’s leading provider of self-serve draft beverage technology with more than 8,800 taps installed, over 370 million ounces poured, and approaching 400 locations in operation. Our automated tap wall technology is designed for trailblazers looking to drive growth, outsmart the competition, and deliver a service experience that’s great—without the wait. iPourIt self-pour tap wall systems help simplify staffing needs, increase beverage sales, control costs, and enhance customer experience using sophisticated technology, detailed analytics, and industry-best support. In every aspect of our business, we tap into tech to help your profits flow.

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