iPourIt to Install Self-Serve Beer Wall at Thirsty Bay, New Dublin, Calif. Location

thirsty bay ipourit press release

Thirsty Bay, a Craft Beer Tap Room, Opens in Dublin This Fall

LAKE FOREST, CA – September 18, 2018 – Quench your thirst at Thirsty Bay, a new self-serve craft beer bar in Dublin, Calif.

Thirsty Bay, a craft beer tap room, opens its doors late October 2018. It will be the first and only bar using iPourIt self-serve technology in Dublin, California. iPourIt will install a beer wall consisting of 39 self-serve taps.

Thirsty Bay was created by a group of friends from the San Francisco Bay area. The craft beer enthusiasts and co-owners Ghorzang Nuranshah, Purab Jariwala, Dinesh Lakshmanan, Uday Tummala, and Kiran Pulluri established the business idea in 2016 and have worked together to make the business a reality. The Thirst Bay team decided to implement the self-serve model to enable patrons to try as many different types of beer at their own discretion. In late November 2016, they contacted iPourIt.

“Among competitors, iPourIt stands out with its RFID technology and wristbands. Customers don’t need to worry about misplacing it, and we gain valuable insights into our business,” says Ghorzang Nuranshah.

iPourIt’s RFID technology includes a data reporting tool, providing operators with insights such as patron demographics and ounces poured from each keg. Thirsty Bay will be a beer lover’s haven with the freedom to pour your own flights, pints, and tasters while avoiding long lines and having a good time with friends. As more breweries are entering the market, Thirsty Bay provides a venue for customers to access a wide selection of craft beer. The craft beer bar will offer 39 local and regional craft beers and serve traditional bar food.

Vice President of iPourIt, Darren Nicholson says, “iPourIt is excited to bring a new and unique concept to Dublin. The Thirsty Bay organization is a team of intelligent entrepreneurs who have done their homework and know the ins and outs of the craft beer industry. We look forward to growing the business with Thirsty Bay.”

The 39 self-serve craft beer bar is located in the heart of Dublin, a rapidly expanding Tri-Valley area.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 120 locations installed and operating, 96.2 million ounces poured, and more than 3,400 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://ipouritinc.com.

About Thirsty Bay

Thirsty Bay is a craft beer bar featuring a self-serve beer wall and traditional bar food for customers to munch on. Beer lovers can enjoy a list of 39 rotating local, regional and national craft beers on tap. The tap room was established by a group of friends who are craft beer enthusiasts from the San Francisco Bay area. With a passion for discovering new breweries, Thirsty Bay offers patrons the freedom to pour their own beer and to try as much or as little as they’d like. Learn more at http://www.thirstybay.com.


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