iPourIt Installs Self-Serve Beer Wall at Tomato Joe’s Pizza, a Fast-Casual Pizzeria & Taproom

tomato joe's pizza ipourit

Tomato Joe’s Pizza opens a new location in Santa Clarita, Calif. with a 30-tap self-serve beer wall.

iPourIt increases its lead in the self-serve beverage dispense technology market with the installation of a 30-tap self-serve beer wall at Tomato Joe’s newest restaurant, Tomato Joe’s Pizza and Taps. This is the first of its kind in Santa Clarita. Co-Owners and husband and wife team, Joe and Sally Brown, gained interest in the self-pour concept in 2017 and contacted iPourIt to incorporate it into their new location.

Joe says, “With iPourIt, we are putting technology to work in an exciting new way. Now, you can sample an ounce, pour a stein, or anything in between while only paying for what you pour. It is one hundred percent automated – the iPourIt technology is to beer service as 1-click is to online shopping – no more waiting! Best of all, it’s a really fun experience!”

Tomato Joe’s is a fast-casual pizza joint featuring signature and custom pizzas made with real and fresh ingredients. Patrons are given the freedom to create their own pizza creations from a large selection of quality ingredients including house-made sausages and vegan and gluten-free offerings, and several types of housemade crusts and sauces.

The iPourIt system will add to the fun atmosphere and custom concept with the 30-tap self-serve beer wall. The rotating taps will feature local and regional craft beers, wines, and ciders. Patrons have the freedom of choice and less waiting time with the self-serve concept. They can expect a unique experience trying a variety of different beers and finding their favorites.

Darren Nicholson, VP of iPourIt, says, “iPourIt and Tomato Joe’s Pizza make a great team. Tomato Joe’s is a fast-casual establishment focused on the local community and providing a fun environment, which caters to the ideal iPourIt patron. With a large lunch crowd, family-friendly atmosphere, and a customizable menu, iPourIt’s self-pour concept adds to the unique experience for patrons, and to the success of both iPourIt and Tomato Joe’s.” 

The new location expects to open early January 2019.

About Tomato Joe’s Pizza

Tomato Joe’s Pizza is a fast-casual, family-owned pizza joint based in Valencia, Calif. Known for their unique creations, large variety of toppings, and fun atmosphere, Tomato Joe’s offers something for every craving and dietary preference. Patrons can customize their pizza with several different types of crusts and unique toppings, and they can enjoy a selection of national and craft beers. Currently, there are two locations in California. The newest location in Santa Clarita, Tomato Joe’s Pizza and Taps, features a 30-tap self-serve beer wall. Learn more at https://www.tomatojoespizza.com/.


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