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iPourIt (Inventor of the Tap Wall) Fact Sheet
The Original Innovator: iPourIt
iPourIt is the inventor of the tap wall and has been a leader in self-pour technology since 2012. We installed the first self-pour tap wall in the U.S. and have remained at the forefront of innovation ever since. In contrast, our main competitor has acted as a distributor or reseller for at least seven different companies’ products over the years, including iPourIt, adapting their offerings to compete rather than innovating themselves.
At iPourIt, our self-pour system is developed entirely in-house, allowing us to update and improve it daily to meet our customers’ evolving needs.
Because we own our self-pour technology, there’s no finger-pointing when issues arise. We take full responsibility, ensuring fast, reliable support and seamless operations. Competitors reliant on third-party products often face delays and fragmented support for their customers. With iPourIt, you can trust you’re working with the true innovator and owner of the technology behind your self-pour tap wall and kiosk.
Results and Approach
| Total Active Customers | Our system powers more than 300 active customers nationwide. We prioritize delivering reliable, revenue-boosting self-pour technology that helps our customers’ businesses thrive. |
| Taps in Service | With over 6,000 taps in service and over $280MM in revenue generated for our operators, iPourIt is a proven leader in the self-pour industry. It enables venues to serve efficiently, delight guests, and drive profitability. |
| Performance & Reliability | For over four years, no iPourIt system has been replaced while competitors have attempted to switch our customers with aggressive financial buy-back tactics. Venues with both iPourIt and competitor systems consistently praise our reliability, responsiveness, and support. |
| A Holistic Approach | We do not take a transactional approach. We serve as consultants, guiding you through implementation and optimization to ensure your business achieves its full potential with our self-pour technology. |
System
| Self-Pour Product Solutions | iPourIt offers versatile self-pour solutions, including tap walls, kiosks, and tap trailers. Our in-house technology and design capabilities allow us to customize solutions to match your vision. In fact, we pioneered the first Tap Trailer (a full size big rig with 30 taps on each side) in 2015, demonstrating our innovation and commitment to our customers’ evolving needs. |
| Purpose-Built Screens | Since 2019, our industrial-grade, purpose-built screens have featured proprietary software developed in-house. Final integration, assembly, and testing are completed at our facility in California, ensuring quality and performance you can trust. They are backed by a 3-year warranty. |
| Tap Options Per Screen | With options for 1 through 6 +taps per screen, iPourIt provides unmatched flexibility. While many locations choose a 1:1 configuration for its sleek aesthetic and enhanced customer experience, the decision is entirely up to you. We empower our customers to select configurations that suit their unique business needs, ensuring the best results for their venue. |
| Product Change and Beverage Addition | With iPourIt, 95% of product changes occur at the enterprise server level, ensuring a seamless update process. We offer complimentary library additions for unique or special edition products. Our library boasts over 80,000 beverages, including beer, wine, cocktails, and ciders. Plus, we don’t require an Untappd subscription—changes to beverages and pricing can be made remotely, saving operators time and money. |
| Event Mode | iPourIt’s ‘Event Mode’ is designed to be user-friendly and efficient, enabling operators to manage events with high guest turnover easily. It’s so reliable and user-friendly that many of our operators rely on it for their most critical moments. |
| Happy Hour | iPourIt’s Happy Hour functionality is robust yet simple, effective, and a favorite among operators. You can decide which taps go into happy hour, and when, and you can run different discounts on different taps simultaneously. When selected taps go on Happy Hour pricing, a starburst appears on the screen, drawing customer attention and boosting sales. Our system provides an exceptional user experience with loyalty features included. |
| Beverage Flow Control | Our Direct Current valve, mounted close to the faucet, minimizes potential issues and maximizes system reliability. This design prioritizes your operational efficiency and long-term performance. Our Flow Meter Valve (FMV) Controllers can be installed at varying distances from the screens. Placing them farther from the faucet increases the risk of phantom pours—unintended liquid flow due to pressurized liquid in the lines. We recommend installing the FMV near the faucet to prevent this, eliminating phantom pours when the valve is closed. |
| Real-Time Inventory Alerts | Our system offers customizable, real-time inventory alerts, which can be set at 10%, 5%, and/or 1%. Receive notifications via email or text, giving you total control over your beverage stock and preventing unnecessary downtime. You can view the real-time inventory on the tap screens or in the admin dashboard anytime. |
| Growler Fill | iPourIt offers growler fill functionality for any operator interested in this service. |
| Stuck Meter Warning | iPourIt provides advanced tools to make operators more efficient and protect their bottom line. Some craft beverages have larger particles suspended in the fluid, which can lead to a stuck meter. Our stuck meter warning alerts you when a meter is stuck, preventing the accidental pouring of free beer. |
| Line Cleaning Tools | Our line cleaning tool ensures your draft lines are cleaned to measurable standards, keeping your system in optimal condition, free of harmful bacteria accumulation and protecting your beverage quality. |
| Glycol for Better Performance | We know what it takes to optimize performance. We recommend glycol cooling in all systems, significantly reducing foam and improving keg yields. As such, iPourIt operators consistently experience excellent performance coupled with high profitability. |
| Keg Yield Efficiency | iPourIt focuses on maximum keg yield efficiency, and customers report less than 1% losses. This starkly contrasts with some competitive products, which report losses as high as 5%, 10%, and even 20%. By delivering great technology and smart solutions, iPourIt protects your inventory and profits. |
| Under 21 Cards/ QR’s | iPourIt can open up tabs that pour alcohol and tabs that only allow access to non-alcoholic beverages, arcade games, and soda machines, for example, showcasing the versatility of our system for diverse venue needs. |
| TapVision: The Ultimate Data Advantage | iPourIt’s TapVision system provides a competitive edge by scanning driver’s licenses, allowing you to collect detailed demographic user data alongside pour data. This contrasts with what others offer, which do not have user data available. TapVision empowers operators with insights to improve guest experiences and drive smarter decisions—an unmatched advantage in self-pour technology. |
| A Holistic Approach | We do not take a transactional approach. We serve as consultants, guiding you through implementation and optimization to ensure your business achieves its full potential with our self-pour technology. |
Our Partners
| Draft System Design | We focus on what we do best—software development—while partnering with experts for draft system design and installation. Our trusted partner, GS Draft, handles design, build, and installation of draft systems, working with certified self-pour local contractors to deliver top-quality results that meet your needs. |
| Integration Partners | iPourIt offers full POS integration with a tailored approach. Even if we haven’t worked with a specific POS system before, our flexible technology allows us to “make it happen,” ensuring your operations run seamlessly. We are currently integrated with Aloha, Micros, Brink, InTouch, Toast, GoTab, and others. |
Guest Experience
| Screen Experience | iPourIt screens provide a dynamic, customizable experience. Guests can tap screens for additional product information and track their pour amounts in real-time. Operators also control what’s displayed, from pricing to product details, giving them complete flexibility to tailor the guest experience. |
| Payment (RFID Technology) Flexibility | iPourIt is the only self-pour technology natively designed to accept all forms of RFID encryption. We utilize near-field RFID technology, enabling contactless operation with no slots or physical card insertion required during pours. This eliminates the risk of leaving cards behind and ensures a seamless experience for operators and guests.
Our system supports RFID cards, wristbands, a user mobile App with a digital wallet, and even QR codes, offering unparalleled versatility for your venue. We include QR code functionality without hidden fees and do not charge additional fees for QR code hardware. iPourIt delivers this innovation as a standard feature, saving you money and providing more value for your investment. |
Pricing and Monthly Fees
| Transparent and Inclusive Pricing | When comparing quotes, iPourIt stands out for its transparency and inclusivity. Our quotes provide a clear breakdown of what’s included, so you know exactly what you’re getting – no hidden costs or surprise add-ons – resulting in unexpected expenses for operators. With iPourIt, you can trust that our quotes reflect the full scope of the solution, ensuring your investment delivers the value and results you deserve. |
| Monthly Flexible Fee Plans Structure | Two options to tailor to your needs: $0.01 per ounce poured, with a $250/month minimum. Our flat rate is $80 + $20/screen. You decide what works best for you. |
Reviews
| Google Reviews | We recently asked our customers to give us a Google review and the response was overwhelming with 5-star reviews. While we have had some negative reviews two years ago, these have been addressed and resolved. Our focus remains on consistently delivering excellence, as evidenced by the feedback from well-respected business owners. |
| Inc. 5000 List | At iPourIt, we believe in earning accolades through innovation and results. As such, we never submitted to the Inc. 5000 list. We proudly reinvest in our technology and business to ensure our customers receive the best available tools and support. |
We invite you to get to know us and see how we can help your business thrive with our state-of-the-art self-pour technology!